First entrants into a market can have a number of advantages if their product has a network effect or other lock-in mechanism. If you are the second mover into a market, how do you win? Some approaches: Build Something 10X Better or Much Cheaper When Apple launched the iPod, and then the iPhone, it had 10X better products then existing MP3 players or cell phones. Similarly, most SaaS business have a large cost differential relative to the existing enterprise software model.
How To Win As Second Mover
How To Win As Second Mover
How To Win As Second Mover
First entrants into a market can have a number of advantages if their product has a network effect or other lock-in mechanism. If you are the second mover into a market, how do you win? Some approaches: Build Something 10X Better or Much Cheaper When Apple launched the iPod, and then the iPhone, it had 10X better products then existing MP3 players or cell phones. Similarly, most SaaS business have a large cost differential relative to the existing enterprise software model.