As the founder of a company, you will likely play many roles across the life of the company. The core tenet of being a founder is that you should do whatever it takes to make your company successful. Although my title at Color for the last ~4 years was CEO, at different times I played the role of recruiter, supply chain lead, product manager, office manager, and head of sales. Similarly, my 3 other co-founders played a variety of roles across engineering, design, PR, genetics, and other areas. As Color has grown we have hired smart experienced people to take over these areas. It is always a magical moment (and a relief) when you find a smart, experienced person to take over a function from you who does the job much better then you ever will. The role of the CEO is, in part, to find amazing talent so that the company as a team is as strong as possible. Many startup CEOs think they themselves need to be great at everything, which leads to all sorts of bad dynamics. Startups are fundamentally a team sport.