One of the most common critiques an entrepreneur will hear is that their business is not defensible. This was frequently stated about Google ("The switching cost is low - there are a dozen other search engines so you can just change web pages!"). Later, when I was at Google, a senior Google manager said the same thing to me about
Defensibility And Lock In: Uber & Lyft
Defensibility And Lock In: Uber & Lyft
Defensibility And Lock In: Uber & Lyft
One of the most common critiques an entrepreneur will hear is that their business is not defensible. This was frequently stated about Google ("The switching cost is low - there are a dozen other search engines so you can just change web pages!"). Later, when I was at Google, a senior Google manager said the same thing to me about